Like personal selling, _________ has the advantage of being customized to match the needs of specific target markets.Messages can be developed and adapted quickly to facilitate one-to-one relationships with customers.

Question

Quizplus · Accepted Answer

Direct marketing allows for customization of messages to specific target markets and can facilitate one-to-one relationships with customers, similar to personal selling. Advertising, sales promotion, publicity, and public service announcements are all forms of communication, but they may not offer the same level of customization or one-to-one interaction as direct marketing.

Like Personal Selling, _________ Has the Advantage of Being Customized