When you redeem a 50-cents-off coupon for Crest toothpaste at your local supermarket,you are being influenced primarily by __________.

Question

Quizplus · Accepted Answer

The 50-cents-off coupon is a form of sales promotion, which is designed to encourage consumers to try or continue using a particular product. Advertising involves creating and communicating messages about a product through various media channels, while public relations involves managing and maintaining a positive image of the company or brand in the public eye. Publicity is free media coverage of a brand or company, while personal selling involves one-on-one communication between a salesperson and a potential customer.

When You Redeem a 50-Cents-Off Coupon for Crest Toothpaste at Your