The practice of __________ is so common that researchers estimate a typical media day for Generation Y consumers is 31 hours.

Question

Quizplus · Accepted Answer

The statement refers to the practice of media multitasking, which is the act of using multiple forms of media concurrently. This behavior is particularly common among Generation Y consumers who are known for their frequent use of technology and digital devices. The estimate of a 31-hour media day suggests that many individuals are engaging in media multitasking for extended periods of time.

The Practice of __________ Is So Common That Researchers Estimate