Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teen-aged boys who don't watch much TV.It had to achieve high brand awareness among these potential consumers.P & G did grassroots marketing including handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year.P & G emphasized which promotional element in this example?

Question

Quizplus · Accepted Answer

P & G emphasized sales promotion in this example, specifically by handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year. These activities are aimed at creating product awareness and generating trial among potential consumers.

Procter & Gamble Introduced Old Spice High Endurance Antiperspirant, Targeted