A Marketing Manager at General Motors Computed the Promotion-To-Sales Ratio

A marketing manager at General Motors computed the promotion-to-sales ratio for GM, for Ford, and for the industry.She found that GM's ratio was 2.6%, Ford's was 3.2% and the industry average was 2.7%.She then realized

A) she had better find a new job as she had been responsible for these results.
B) she needed to explain these numbers to her boss, especially in relation to the industry.
C) Ford would be shortly taking market share from GM.
D) she spent her promotional dollars effectively.
E) she wasn't the marketer she thought she was.