To calculate a promotion-to-sales ratio, you would compute: Total Promotion Expenditures divided by

Question

Quizplus · Accepted Answer

To calculate the promotion-to-sales ratio, we need to compare the promotion expenditure with the sales generated from the promotion. Therefore, we divide the total promotion expenditures by the total sales to get the promotion-to-sales ratio. Option A provides the correct denominator for the ratio calculation.

To Calculate a Promotion-To-Sales Ratio, You Would Compute: Total Promotion