Competitive parity budgeting refers to
A) budgeting method that allocates funds to promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
B) budgeting method that allocates funds to promotion only after all other budget items are covered.
C) budgeting method whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and determines the promotion cost of performing these tasks.
D) allocating funds to promotion by matching the competitor's absolute level of spending or the proportion per point of market share.
E) allocating funds to promotion based on the greatest percentage of possible available revenue.
Correct Answer:
Verified
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