Integrated marketing communications (IMC) programs coordinate a variety of promotion alternatives to provide

Question

Quizplus · Accepted Answer

Integrated marketing communication programs aim to create a consistent message across different promotion alternatives and audiences, which means that choice C is the best option among the given alternatives. A promotional channel (A) refers to the means of delivering the message, while a communications message (B) is a broad term that refers to the message conveyed in various forms such as advertising, sales promotion, public relations, etc. A media mix (D) is a set of communication channels used to reach the target audience. A marketing matrix (E) is not a common term used in IMC.

Integrated Marketing Communications (IMC) Programs Coordinate a Variety of Promotion