Communication is the process of conveying a message to others and it requires six elements. These elements are a source, a message, a channel of communication, __________, and the processes of encoding and decoding.

Question

Quizplus · Accepted Answer

The missing element in the list is a receiver, as communication involves a sender (source) transmitting a message to a receiver. The channel of communication refers to the means by which the message is conveyed (such as email, phone, or face-to-face conversation), while encoding and decoding are the processes of translating the message into a format that can be transmitted and interpreting it on the receiving end, respectively. Concepts, offers, brands, and slogans may all be elements of a communication message, but they are not essential to the process itself.

Communication Is the Process of Conveying a Message to Others