Direct Marketing Faces Several Challenges and Opportunities in Global Markets

Direct marketing faces several challenges and opportunities in global markets.Several countries such as Italy and Denmark, for example, have requirements for mandatory "opt-in"-that is

A) marketers must pay a special licensing fee for the privilege of using the mail system, above and beyond the regular postage.
B) marketing firms wishing to use direct marketing must first pay a special fee to have all mailings read for appropriateness of content.
C) marketers have to purchase special "catalog" stamps at a higher cost than stamps for the same weight of mail sent from one individual to another.
D) consumers have to pay a special fee to the government to defray the costs of mail carriers having to handle larger volumes of mail from catalogues.
E) potential customers must give permission to include their name on a list for direct marketing solicitations.