Pauline received a postcard from a local antique mall.The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day.The antique mall was using the postcard for _________.
A) direct order fulfillment
B) lead generation
C) traffic generation
D) indirect order consignment
E) first-mover advantage
Correct Answer:
Verified
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