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Consumers Are Often Concerned That Some Marketing Efforts Are Invading

Question 265

Multiple Choice

Consumers are often concerned that some marketing efforts are invading their privacy.While this is a legitimate concern to consumers, the explanation by many marketers is


A) if you voluntarily put information into a system, then anyone has the right to access it.
B) current legislation makes all financial transactions part of the Freedom of Information Act.
C) marketing is providing a customer service; if a consumer doesn't want to participate they can avoid shopping where the practice of sharing data takes place.
D) this is a reflection of current times and electronic communication; failure to use these methods will essentially put a company today out of business and ultimately everyone will suffer.
E) the collection of data from businesses where customers have shopped allows the marketer to satisfy their customer's needs more effectively by customizing programs specifically for that consumer.

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