The two general approaches to managing unsolicited e-mail are _________.
A) opt-in and opt-out
B) customization and generalization
C) relevant headings and blind headings
D) personalization and mass marketing
E) read and unread
Correct Answer:
Verified
Q256: Direct orders refer to
A)a type of advertising
Q257: The result of offers that contain all
Q258: FIGURE 15-8 Q259: Experts have observed that there has been Q261: What are the strengths and weaknesses of Q262: The European Union passed a consumer privacy Q263: Exposure on Oprah, fan signs at football Q264: Figure 15-1 above depicts the communication process, Q265: Consumers are often concerned that some marketing Q293: Carrying out the promotion program can be
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