Direct Orders Refer to

Direct orders refer to

A) a type of advertising promotion where all aspects of the campaign (theme, slogan, etc.) and all necessary promotional materials are provided to retailers with the understanding that they should not be "changed," in order to provide constancy and uniformity.
B) products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
C) the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
D) the result of orders that are initiated entirely by an ultimate consumer requesting specific product changes or alterations.
E) the result of orders that are unique, that cannot be mass produced, and are sold exclusively to one customer.