The result of an offer designed to generate interest in a product or service, and a request for additional information is referred to as _________.

Question

Quizplus · Accepted Answer

Lead generation refers to the process of generating interest in a product or service and collecting information about potential customers. The result of an offer designed for this purpose is often a request for additional information, such as contact details or specific product preferences. Direct orders refer to immediate requests for purchase, while indirect orders involve a longer sales process or the need for additional information before a purchase decision can be made. Traffic generation and first mover advantage are unrelated concepts.

The Result of an Offer Designed to Generate Interest in a Product