Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use.The _________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.
A) perceptual map
B) efficiency matrix
C) sensitivity analysis
D) promotion schedule
E) promotion to sales ratio
Correct Answer:
Verified
Q248: An important factor in developing successful IMC
Q249: The design of the promotion will play
Q250: Each year consumers receive more than _
Q251: Which of the following statements about executing
Q252: Direct marketing offers many benefits to consumers:
Q254: The result of an offer designed to
Q256: Direct orders refer to
A)a type of advertising
Q257: The result of offers that contain all
Q258: FIGURE 15-8 Q293: Carrying out the promotion program can be![]()
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