An important factor in developing successful IMC programs is to create a process that facilitates their design and use.A tool used to evaluate a company's current process is the IMC

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The tool used to evaluate a company's current process is the IMC audit, which allows for a thorough examination of the company's marketing communication strategy, including its objectives, message, audience, channels, and media, among other factors. This facilitates the development of a successful IMC program by identifying areas where improvements can be made and strengths can be leveraged.

An Important Factor in Developing Successful IMC Programs Is to Create