A Paid Advertisement for the Texas Department of Economic Development

A paid advertisement for the Texas Department of Economic Development, Tourism Division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state's website, or use a toll-free number to request more information about vacation destinations in Texas.The primary purpose of this ad was as a(n) _________.

A) lead generator
B) direct order fulfillment
C) public service announcement
D) indirect order generator
E) digital communication