Lead Generation Refers to

Lead generation refers to

A) the activities performed by missionary salespeople that involve creating interest in a product or service.
B) the result of a direct marketing offer designed to generate interest in a product or service, and a request for additional information.
C) the activities performed by sales personnel, in a retail setting, that direct a customer to alternative product choices within the store.
D) the result of an offer designed to generate interest in a product or service that ultimately results in a product purchase.
E) the use of mass-communications advertisements to promote awareness of a new product.