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Direct Marketing Offers Many Benefits to Consumers: They Don't Have

Question 252

Multiple Choice

Direct marketing offers many benefits to consumers: they don't have to go to a store, buying direct saves time and money, they avoid hassles with salespeople, it's fun and entertaining, and


A) there is more privacy than in store shopping.
B) there are usually better product warranties.
C) there are fewer product returns with purchases made as a result of direct marketing than with other methods.
D) there is a greater deal of additional incentives from sellers to retain customer loyalty.
E) direct marketing products are generally bundled with other products offering buyers greater value.

Correct Answer:

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