Offering several unrelated product lines in a single store is referred to as _________.

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of offering several unrelated product lines in a single store. Intertype competition refers to competition between different types of retailers (e.g. department stores versus specialty stores), dual channel marketing refers to selling products through both online and offline channels, disintermediation refers to the elimination of intermediaries in the distribution channel, and dual distribution refers to using multiple distribution channels to reach customers.

Offering Several Unrelated Product Lines in a Single Store Is