The growing interest in do-not mail legislation, the concern for "green" mailings and catalogs, and the possibility of the U.S.Postal Service reducing delivery to five days have caused direct-mail and catalog retailers to

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Direct-mail and catalog retailers are searching for ways to improve efficiency and provide additional customer value in response to the concerns of do-not mail legislation and "green" initiatives. This may involve finding more targeted mailing lists or offering personalized promotions that are more likely to resonate with individual customers. Switching to online catalogs and e-mail marketing may also be a part of this strategy, but simply banning non-personal mail to environmentally conscious communities or using non-automated telemarketing would not address the underlying issues of sustainability and customer preferences. Using thinner lightweight paper products could be an option, but it would also need to be balanced with concerns about maintaining quality and durability.

The Growing Interest in Do-Not Mail Legislation, the Concern for "Green