The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers.Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders.This is an example of which types of nonstore retailing?

Question

Quizplus · Accepted Answer

The scenario described involves using direct mail to target frequent flyers, followed up by telemarketing to follow up on orders. This fits the definition of direct mail and telemarketing as types of nonstore retailing.

The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail