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FIGURE 14-4 -Usage of Specialty Catalogs, Like Those from Firms Like IKEA

Question 128

Multiple Choice

FIGURE 14-4
-Usage of specialty catalogs, like those from firms like IKEA, Office Depot, and L.L.Bean (see Figure 14-4 above) have been affected by all of the following factors except:

A) influence of larger retailers has been positive as their marketing activities have increased the number and variety of products consumers purchase through direct mail and catalogs.
B) higher paper costs, increase in postage rates, and the possibility of the U.S.Postal Service reducing delivery to five days a week.
C) growing interest in do-not-mail legislation.
D) concern for "green" mailings and catalogs.
E) growing influence of television home shopping where consumers order over the telephone.

Correct Answer: