Direct-mail and catalog retailing is attractive because it eliminates the cost of a store and clerks.For example, it costs a traditional retail store $34 to acquire a new customer, whereas catalog customers are acquired for approximately _________.

Question

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Catalog customers are acquired for approximately $14, which is significantly lower than the $34 cost for traditional retail stores, making direct-mail and catalog retailing attractive.

Direct-Mail and Catalog Retailing Is Attractive Because It Eliminates the Cost