Using the telephone to interact with and sell directly to consumers is referred to as _________.

Question

Quizplus · Accepted Answer

Telemarketing specifically refers to selling directly to consumers through the use of the telephone. Digital marketing, interface marketing, and direct contact marketing may involve other mediums such as email, social media, or in-person interaction. "On-the-wire" marketing is not a commonly used term in the industry.

Using the Telephone to Interact with and Sell Directly to Consumers