When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion.The marketer can effectively control these elements to develop marketing strategies and to change those strategies in response to environmental changes.In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes

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The retailing mix includes retail pricing, store location, retail communication (which could include advertising, public relations, and sales promotions), and merchandise (which includes both goods and services). Physical distribution (logistics and supply chain management) is also an important factor in retailing, but it is not included in the retailing mix. Products and personal selling are important components of the marketing mix, but they are not specific to retailing.

When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing