The amount added to the cost the retailer paid for a product to reach the final selling price is referred to as _________.
A) markup
B) markdown
C) original markup
D) maintained markup
E) everyday pricing
Correct Answer:
Verified
Q165: Retailing mix refers to
A)the activities related to
Q166: To increase demand for complementary products, the
Q167: When developing marketing strategies, marketing managers use
Q169: The difference between the retailer's cost and
Q171: Maintained markup refers to
A)the difference between the
Q172: Another term for gross margin is _.
A)original
Q173: Markup refers to
A)the difference between the final
Q174: Markdown refers to
A)the difference between the final
Q175: When setting prices for merchandise, retailers must
Q204: Markdowns can be used to
A) increase competition
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