Retailers that utilize and integrate a combination of traditional store formats and nonstore formats such catalogs, televisions, and online retailing, are referred to as _________.

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Multichannel retailers are those that use multiple channels to reach their customers, including both traditional store formats (such as brick-and-mortar stores) and nonstore formats (such as catalogs, televisions, and online retailing). This approach allows retailers to offer customers more options for how and where they shop, and can help increase sales and customer loyalty.

Retailers That Utilize and Integrate a Combination of Traditional Store