Multichannel Retailer Refers to

Multichannel retailer refers to

A) retailers that sell different products through entirely different channels.
B) retailers that sell through different channels under different brand names.
C) a channel that performs all functions that were traditionally performed by nonrelated channels.
D) retailers that utilize and integrate a combination of traditional store formats and nonstore formats such catalogs, television, and online retailing.
E) retailers that combine two channels for their offerings; one specializing in the tangible product and the other addressing the needs of the services to support it.