In the late 1950s, Pierre Martineau described a(n) __________ as "the way in which the store is defined in the shopper's mind."

Question

Quizplus · Accepted Answer

Based on the quote provided by Pierre Martineau, it seems that he is referring to the store's overall perception or reputation in the minds of shoppers, which is commonly known as its "image." While factors like size, location, product mix, and anchor stores may contribute to a store's image, they do not encompass the full scope of how a store is defined in a shopper's mind. Therefore, option C is the best choice.

In the Late 1950s, Pierre Martineau Described A(n) __________ as "The