Managing the breadth and depth of the assortment of merchandise available from the many manufacturers that might be interested in having a product available in the store is referred to as _________.

Question

Quizplus · Accepted Answer

Category management involves managing the assortment of merchandise available in a retail store from various manufacturers. It involves analyzing consumer behavior and market trends to select the right range of products and brands with the aim of maximizing sales and profits. The process also involves collaboration with suppliers to ensure optimal inventory levels are maintained, and costs are kept low.

Managing the Breadth and Depth of the Assortment of Merchandise