Recent Surveys Show That, Retailers Are Conducting Research, Analyzing the Data

Recent surveys show that, retailers are conducting research, analyzing the data to identify shopper problems, translating the data into retailing mix actions, executing shopper friendly in-store programs, and monitoring the performance of the merchandise.Walmart, for example, have used this advanced form of category management to test baby-product and dollar product categories.This form of category management is called

A) wheel of retailing.
B) evolution of retailing.
C) retail cycle.
D) consumer marketing at retail.
E) functional mix cycle.