A wholesaler is an intermediary who purchases products in bulk from manufacturers and resells them to retailers in smaller quantities. They operate in consumer markets and sell to other intermediaries such as retailers. Note: Option C is also partially correct but it refers specifically to a type of wholesaler called a "merchant wholesaler", while option A is a more general definition of the term wholesaler.

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Wholesaler Refers to

Question 15

Multiple Choice

Wholesaler refers to

A) an intermediary who sells to other intermediaries, usually to retailers; usually in consumer markets.
B) independent firms or individuals whose principal function is to bring buyers and sellers together.
C) any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for those goods or services.
D) a manufacturer's paid representative and acting voice in initial sales transactions.
E) a manufacturing "match-maker" who actively seeks out potential buyers and brings them to the manufacturer; if a "match" is made, the agent receives a fixed fee.

Correct Answer: