A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "B," would be _________.
A) retailer
B) middleman
C) wholesaler
D) distributor
E) agent or broker
Correct Answer:
Verified
Q33: The "risk" in a transitional function refers
Q34: Purchasing products for resale or as an
Q35: Creating product assortments from several sources to
Q36: The three basic functions performed by intermediaries
Q37: When marketing channel members are engaged in
Q39: A more imprecise term than distributor that
Q40: A variety of terms are used for
Q41: When producers and ultimate consumers deal with
Q42: Intermediaries make the selling of goods more
Q43: Facilitating function activities include
A)transportation.
B)risk taking.
C)buying and selling.
D)assorting,
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