A more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "f," would be _________.
A) dealer
B) retailer
C) middleman
D) wholesaler
E) agent or broker
Correct Answer:
Verified
Q34: Purchasing products for resale or as an
Q35: Creating product assortments from several sources to
Q36: The three basic functions performed by intermediaries
Q37: When marketing channel members are engaged in
Q38: A variety of terms are used for
Q40: A variety of terms are used for
Q41: When producers and ultimate consumers deal with
Q42: Intermediaries make the selling of goods more
Q43: Facilitating function activities include
A)transportation.
B)risk taking.
C)buying and selling.
D)assorting,
Q44: Inspecting, testing, or judging products, and assigning
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