In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Question

Quizplus · Accepted Answer

The given functions of financing, grading, marketing information and research are facilitating functions as they add value by making the exchange process smoother for both the producers and consumers. These functions do not involve physical movement of goods and are thus not logistical functions. Transformational functions involve physical changes to the product such as manufacturing or processing, implementing functions refer to the execution of marketing strategies, and transactional functions involve negotiation and sale of goods.

In Terms of Distribution, When Marketing Channel Members Are Engaged