Question 1

When producers and ultimate consumers deal with each other one-on-one, it is referred to as a(n)

Accepted Answer

When producers and ultimate consumers deal with each other one-on-one, it is referred to as a direct channel.

Question 2

Intermediaries make the selling of goods more efficient by

Accepted Answer

Intermediaries act as a bridge between producers and consumers, reducing the number of sales contacts necessary for a successful transaction. They help in reaching a wider market and making transactions more convenient for both parties.

Question 3

Facilitating function activities include

Accepted Answer

Facilitating functions in marketing include activities that assist in the execution of the exchange process, such as financing, grading, and providing marketing information and research.

Question 4

Inspecting, testing, or judging products, and assigning them quality grades would be an example of a __________ function.

Accepted Answer

Inspecting, testing, or judging products and assigning them quality grades is part of facilitating function. Facilitating functions are activities that assist in the execution of other business functions, such as production and marketing. They are considered to be supportive functions that help other parts of the business operate effectively.

Question 5

Figure 13-2 above, shows that there are three functions that intermediaries perform.What is the function ("A," "B,", or "C") whose activities include financing, grading, and marketing information and research?

Accepted Answer

The facilitating function includes activities such as financing, grading, and marketing information and research.

Question 6

A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A direct channel exists when producers and ultimate consumers deal one-on-one with each other. In this channel, there are no intermediaries involved, and the producer is responsible for all aspects of the transaction, including marketing, selling, and distribution. This type of channel is most commonly found in businesses that sell high-end or customized products, such as luxury apparel, fine jewelry, or high-end automobiles.

Question 7

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "C," would be _________.

Accepted Answer

The intermediary function in cell "C" involves facilitating or supporting the flow of products by providing market research and communication services to both producers and ultimate consumers. This is a facilitating function, which helps to make the exchange process smoother and more efficient. The other options, such as transactional, logistical, and operational functions, are more focused on the physical transfer of goods or financial transactions, which are not directly related to the intermediary function in cell "C." The term "middleman function" is also not specific enough to describe the functions shown in this figure.

Question 8

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Accepted Answer

The given functions of financing, grading, marketing information and research are facilitating functions as they add value by making the exchange process smoother for both the producers and consumers. These functions do not involve physical movement of goods and are thus not logistical functions. Transformational functions involve physical changes to the product such as manufacturing or processing, implementing functions refer to the execution of marketing strategies, and transactional functions involve negotiation and sale of goods.

Question 9

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in _________.

Accepted Answer

As the number of intermediaries increases, the channel becomes longer because there are more stages or layers between the producer and the final buyer.

Question 10

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed, but when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and other consumers?

Accepted Answer

The hardware store performed the sorting function by breaking down a large quantity of gloves into smaller, more manageable quantities for individual consumers like Hunter.

Question 11

Direct channel refers to

Accepted Answer

Direct channel refers to a situation where producers and end-users deal with each other on a one-on-one basis. There are no intermediaries involved in the process.

Question 12

Before consumers see a movie, it is assigned a rating such as g or pg based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

Grading refers to the process of classifying products based on certain criteria, such as quality or content, which is similar to assigning ratings to movies based on language and content.

Question 13

Physically moving a product to customers would be an example of a __________ function.

Accepted Answer

Logistical functions involve the physical movement and storage of goods from suppliers to customers, which includes transportation, warehousing, and inventory management.

Question 14

Intermediaries perform facilitating function activities, which assist producers in making goods and services more attractive to buyers.These activities include

Accepted Answer

The activities mentioned in choice E (financing, grading, and marketing information and research) are specifically related to facilitating functions performed by intermediaries, which assist producers in making goods and services more attractive to buyers. The activities mentioned in the other choices (producing, assembling, distributing, transportation, buying, selling, risk taking, assorting, sorting, and storing) may also be performed by intermediaries, but they are not necessarily related specifically to facilitating functions.

Question 15

Two students, Nick and Lee, were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers, Nick made the following statement: "if it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" after contemplating Nick's statement, Lee said, "wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to

Accepted Answer

Lee's statement refers to the value created by channel intermediaries. By minimizing the number of transactions necessary to sell products, intermediaries lower the time and cost required to bring products to market. They also provide other value-added services, such as warehousing, transportation, financing, and risk bearing, that help make marketing more efficient and effective. While intermediaries do add some cost to the final price of products, they also add value that benefits both consumers and producers.

Question 16

Purchasing in large quantities and breaking into smaller amounts desired by customers would be an example of a __________ function.

Accepted Answer

Purchasing in large quantities and breaking into smaller amounts desired by customers is an example of a logistical function. This involves managing the flow of products and materials from the point of origin to the point of consumption, including activities such as transportation, storage, and distribution.

Question 17

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Accepted Answer

Assembling and protecting products at a convenient location to offer better customer service falls under logistical function. This function involves coordinating and managing the movement of goods and resources from suppliers to customers.

Question 18

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "A," would be _________.

Accepted Answer

The transactional function involves buying, selling, and risk-taking, which are key roles intermediaries play in facilitating the flow of products from producers to consumers.

Question 19

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "B," would be _________.

Accepted Answer

The logistical function involves the physical movement and storage of goods, which is typically represented in diagrams as a key intermediary function.

Question 20

Extending credit to customers would be an example of a __________ function.

Accepted Answer

The answer of Extending credit to customers would be an...

Quiz 13: Managing Marketing Channels and Supply Chains