Question 1

A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

Indirect channels involve intermediaries such as wholesalers, distributors, or retailers that help move the product from the producer to the consumer, performing various channel functions along the way.

Question 2

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "c" would be a good example of purchasing a _________.

Accepted Answer

Industrial fasteners are commonly purchased through the distribution channel, which is represented by cubicle "c." The other options are all examples of products that may be purchased through different marketing channels, such as direct sales or strategic partnerships.

Question 3

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass-market retailers such as wal-mart.The electronics company has begun production of a small line of high quality, professional studio-model components.How should the small electronics company best distribute its new products?

Accepted Answer

Since the new line consists of high-quality, professional studio-model components, the best option for distribution would be through agents who sell to specialty electronics stores who can feature the new line. This will allow the small electronics company to target a specific market and build a reputation for their high-quality products. It may also help them avoid potential conflicts with their established channel and mass-market retailers who may not be interested in carrying their new line. Additionally, selling directly to specialty electronics stores may limit their reach, and establishing their own chain of electronics retail stores may be too costly and risky.

Question 4

The most indirect channel employed when where many small manufacturers and many small retailers and an intermediary are is used to help coordinate a large supply of the product would best be represented in Cubicle "d" in figure 13-3 above.Which of the following products would be a good example of purchasing in this channel?

Accepted Answer

Drugs made in India are often purchased through this type of channel due to the numerous small manufacturers and retailers involved, as well as the need for an intermediary to coordinate the large supply of drugs. Dental services, automobiles, pool supplies, and candy bars are typically bought through more direct distribution channels.

Question 5

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "d" would be a good example of purchasing a _________.

Accepted Answer

The answer of Figure 13-4 above, shows the four most...

Question 6

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when

Accepted Answer

When there are many small manufacturers and many small retailers, it becomes difficult to manage distribution channels directly. In such cases, indirect channels incorporating agents, wholesalers, and retailers are used to manage the distribution of consumer goods. This helps in reaching a larger customer base and ensures that the goods are available at all locations. Additionally, this channel can also help small manufacturers to access a wider network of retailers who can stock their products alongside those of larger manufacturers.

Question 7

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "b" would be a good example of purchasing a _________.

Accepted Answer

The answer of Figure 13-4 above, shows the four most...

Question 8

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "a" would be a good example of purchasing a _________.

Accepted Answer

The answer of Figure 13-4 above, shows the four most...

Question 9

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the cost of inventory makes it too expensive to use a wholesaler or when

Accepted Answer

When the retailer is large and can buy in large quantities, it can bypass the wholesaler, reducing costs and allowing direct purchase from the producer.

Question 10

Figure 13-3 
-Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Accepted Answer

Cubicle "c" would be a good example of purchasing a candy bar, which typically only requires one intermediary, such as a convenience store or vending machine. Purchasing a new vehicle, car insurance, Boston Pizza, or a ticket to a rock concert would typically involve more intermediaries and more complex marketing channels.

Question 11

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the retailer is large and can buy in large quantities from a producer or when

Accepted Answer

When the cost of inventory makes it too expensive to use a wholesaler, the commonly used indirect channel of moving product from producer to retailer to consumer is preferred. This happens when the retailer is large and can buy in large quantities from a producer, reducing the need for a middleman. Additionally, this channel works best when there is little or no seasonal demand, and the risk of inventory management lies solely with the manufacturer.

Question 12

Industrial distributor refers to

Accepted Answer

An industrial distributor performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing. They are intermediaries that work with industrial goods, such as equipment and machinery, and typically deal with a variety of product lines serving multiple industries.

Question 13

In an episode of the Glee television series, members of the glee club were selling home-baked cupcakes at school, to raise money.The students selling their cupcakes without any intermediary would be an example of

Accepted Answer

Direct channel of distribution refers to selling products directly to customers without any intermediaries. In this case, the students were selling their cupcakes directly to their schoolmates without involving any middlemen or retailers.

Question 14

Indirect channels for consumer goods

Accepted Answer

Indirect channels for consumer goods include intermediaries that are between the producer and consumer and perform numerous channel functions. This can include wholesalers, distributors, retailers, and other intermediaries who help to get the product from the producer to the end-user.

Question 15

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment and financing, is referred to as a(n) _________.

Accepted Answer

The answer of An intermediary that performs a variety of...

Question 16

When dell computer sells made-to-order PCs via its web site, it is an example of which type of marketing channel?

Accepted Answer

Dell selling made-to-order PCs directly to consumers through its website is an example of a direct marketing channel. There are no intermediaries involved, and the company has complete control over the marketing and distribution of their products.

Question 17

Figure 13-3 
-Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "a" would be a good example of which of the following?

Accepted Answer

Insurance products are typically sold directly to consumers without intermediaries, making them a good example for a direct marketing channel depicted in cubicle "a".

Question 18

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 50 countries, including the United States door-to-door salespeople who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)

Accepted Answer

Schwan's uses door-to-door salespeople who sell directly to customers from refrigerated trucks, which is a direct method of distribution, as there are no intermediaries involved in the process.

Question 19

Figure 13-3 
-Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "b" would be a good example of which of the following?

Accepted Answer

The answer of Figure 13-3 
-Figure 13-3 above, depicts four...

Question 20

In a direct channel, all channel functions are performed by _________.

Accepted Answer

In a direct channel, producers (also known as manufacturers) perform all channel functions themselves, including selling and distribution directly to the end user or customer. This eliminates the need for intermediaries such as wholesalers, retailers, brokers, or agents to be involved in the distribution process.

Quiz 13: Managing Marketing Channels and Supply Chains

A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions are referred to as a(n)

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "c" would be a good example of purchasing a _________.

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "d" would be a good example of purchasing a _________.

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "b" would be a good example of purchasing a _________.

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "a" would be a good example of purchasing a _________.

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the cost of inventory makes it too expensive to use a wholesaler or when

Figure 13-3 -Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when the retailer is large and can buy in large quantities from a producer or when

Industrial distributor refers to

In an episode of the Glee television series, members of the glee club were selling home-baked cupcakes at school, to raise money.The students selling their cupcakes without any intermediary would be an example of

Indirect channels for consumer goods

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment and financing, is referred to as a(n) _________.

When dell computer sells made-to-order PCs via its web site, it is an example of which type of marketing channel?

Figure 13-3 -Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "a" would be a good example of which of the following?

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 50 countries, including the United States door-to-door salespeople who sell from refrigerated trucks.This particular method of distribution is referred to as a(n)

Figure 13-3 -Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "b" would be a good example of which of the following?

In a direct channel, all channel functions are performed by _________.