Figure 13-3
-Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Question

Figure 13-3 
-Figure 13-3 above, represents four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "c" would be a good example of purchasing a _________.

Quizplus · Accepted Answer

Cubicle "c" would be a good example of purchasing a candy bar, which typically only requires one intermediary, such as a convenience store or vending machine. Purchasing a new vehicle, car insurance, Boston Pizza, or a ticket to a rock concert would typically involve more intermediaries and more complex marketing channels.

Figure 13-3 -Figure 13-3 Above, Represents Four Common Marketing Channels for Consumer