Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a _________.

Question

Quizplus · Accepted Answer

Direct marketing channel involves allowing consumers to buy products without a face-to-face meeting with a salesperson, and this includes interacting with various advertising media like catalogs, websites, and direct mail. This method is a more efficient and cost-effective way to reach consumers directly and can lead to higher response rates and increased sales. The other options do not fully capture the nature of this type of marketing channel.

Allowing Consumers to Buy Products by Interacting with Various Advertising