A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict.Which marketing channel arrangement should this company choose?

Question

Quizplus · Accepted Answer

A corporate vertical marketing system is ideal for a new company that produces paint and other home decorating products, as it provides the company with the most control over its distribution channel. In this system, the company owns and controls all aspects of the distribution channel, from manufacturing to retailing. This can result in lower levels of conflict as the company has complete control over how the products are marketed and distributed, and can ensure that all aspects of the channel operate in harmony with each other. This channel arrangement is also ideal for companies that are just starting out and need to build a strong brand and distribution network.

A New Company Produces Paint and Other Home Decorating Products