An example of a(n) __________ occurs when Kraft Foods uses the distribution system of Ajinomoto, a major japanese food company, to market its Maxwell House Coffee in Japan.

Question

Quizplus · Accepted Answer

The example given in the statement represents a strategic channel alliance, where two companies collaborate to distribute each other's products in a particular market. In this case, Kraft Foods is using the existing distribution system of Ajinomoto to market its coffee in Japan. This strategic alliance helps both companies expand their reach and market share in a mutually beneficial way. Option A (industrial distributor) does not fit the given example as it refers to a company that buys products from manufacturers and sells them to industrial customers. Option B (direct marketing channel) and option E (franchising operation) also do not fit the example given. Option C (dual distribution system) refers to a situation where a company uses multiple channels simultaneously to reach its customers, which is not the case here as Kraft Foods is solely using Ajinomoto's distribution system for delivering its coffee products in Japan.

An Example of A(n) __________ Occurs When Kraft Foods Uses