Direct marketing refers to
A) the distribution of goods and services directly from the manufacturer's production site.
B) the traditional chain of distribution from manufacturer to retailer to consumer.
C) the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D) a method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E) a method of marketing which allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.
Correct Answer:
Verified
Q47: In a direct channel, all channel functions
Q77: Figure 13-3 Q78: Schwan's Sales Enterprises of Marshall, Minnesota, markets Q79: Figure 13-3 Q81: Employing the internet to make products and Q83: Multichannel marketing seeks to integrate a firm's Q85: Which of the following services or products Q86: Pharmaceutical companies sell to hospitals and clinics Q87: Electronic marketing channels refer to Q92: Dual distribution refers to
A)the employment of
A)a level of distribution
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents