Multichannel marketing is the blending of different __________ that are __________ in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Question

Quizplus · Accepted Answer

Multichannel marketing involves utilizing both communication and delivery channels to attract and retain customers. These channels need to work together in a complementary way to provide a seamless customer experience, which is why they are described as mutually reinforcing rather than mutually exclusive. Pricing and distribution channels are also important in marketing, but they are not the focus of multichannel marketing.

Multichannel Marketing Is the Blending of Different __________ That Are