In some instances, firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels.

Question

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Pairing multiple channels with a multibrand strategy helps minimize cannibalization by differentiating the channels and targeting different market segments, thus reducing the overlap and competition between the firm's own brands.

In Some Instances, Firms Pair Multiple Channels with a Multibrand