A practice whereby one firm's marketing channel is used to sell another firm's products, is referred to as _________.

Question

Quizplus · Accepted Answer

The given practice is an example of a strategic channel alliance where one firm's marketing channel is utilized by another firm to sell its products. Dual distribution refers to a company using two or more distribution channels to reach its customers. Cooperative distribution is a collaborative effort between two or more firms to achieve a common objective, while an integrated channel alliance refers to the integration of multiple channels to deliver a seamless customer experience. A multi-channel venture involves a company utilizing various distribution channels to widen its reach and sell products across multiple channels. Thus, option B is the correct answer.

A Practice Whereby One Firm's Marketing Channel Is Used to Sell