The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.
A) service-sponsored franchise system
B) service-sponsored retail franchise system
C) manufacturer-sponsored wholesale franchise system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing system
Correct Answer:
Verified
Q122: The three degrees of distribution density are
A)
Q152: The density of distribution whereby a firm
Q153: General motors uses _, where they licenses
Q155: Intensive distribution refers to
A)the distribution of products
Q158: Procter & Gamble can obtain cooperation from
Q159: The _ exist when franchisors license individuals
Q160: _.
A)service-sponsored franchise systems
B)wholesaler-sponsored franchise systems
C)horizontal-marketing franchise systems
D)contractual-sponsored
Q161: _.
A)adaptability
B)information
C)product familiarity
D)name recognition
E)availability
Q162: A level of distribution density whereby only
Q168: Candy bars should most likely be sold
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