Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?
A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) interactive vertical marketing system
Correct Answer:
Verified
Q122: The three degrees of distribution density are
A)
Q153: General motors uses _, where they licenses
Q155: Intensive distribution refers to
A)the distribution of products
Q157: The _ is common in the soft
Q159: The _ exist when franchisors license individuals
Q160: _.
A)service-sponsored franchise systems
B)wholesaler-sponsored franchise systems
C)horizontal-marketing franchise systems
D)contractual-sponsored
Q161: _.
A)adaptability
B)information
C)product familiarity
D)name recognition
E)availability
Q162: A level of distribution density whereby only
Q163: Selective distribution refers to
A)the density of distribution
Q168: Candy bars should most likely be sold
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