The target market coverage and distribution intensity associated with shopping goods such as electronics, clothing, and costume jewelry is referred to as _________.

Question

Quizplus · Accepted Answer

Selective distribution is the appropriate choice for shopping goods as it involves distributing the products through selected channels that reach the target market efficiently without oversaturating the market. This method also allows for a balance between accessibility and exclusivity of the products. Intensive distribution involves reaching as many channels as possible, which is more appropriate for convenience goods. Exclusive distribution involves limiting distribution to very few exclusive channels and is more appropriate for luxury goods. Extensive distribution involves reaching a wide range of channels including both intensive and selective distribution, while concentrated distribution targets a few specific channels.

The Target Market Coverage and Distribution Intensity Associated with Shopping